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Families see Hackney Playground transformed as Kurt Geiger pitches in with Kids

We celebrated Volunteer Week with the launch of a Kids’ and Kurt Geiger partnership in Hackney. Over 150 volunteers came to share their time with disabled children, young people and their families to upgrade the specialist Kids adventure playground.

A mum with triplets who are autistic told us ‘When the boys are there, they don’t notice each other’s disabilities. And that’s what’s so great about this playground- everyone is free to experience play their own way! ‘

The playground is a lifeline for parents and provides opportunities for disabled children to have fun, make friends and develop new skills in a safe environment with the support of our skilled staff.

The partnership included a £40,000 donation which will not only support funding for the playground but also a complete renovation of the outdoor space. Sandpits and turf have been replaced and they even turned a flower bed into a wheel chair accessible allotment space. Beyond the playground they have designed bespoke hoodies and baseball caps and 100% of proceeds will be donated to Kids.

Lord Alan Sugar, Lawrence Okolie, Anita Rani, Eric Underwood and Jack Guinness supported the project, with some joining volunteers at the playground.

Neil Clifford, Kurt Geiger CEO, says:

“Kids’ commitment to benefitting the lives of disadvantaged children and their families is truly inspiring, and we’re thrilled to have had so many of our employees help restore their adventure playground in Hackney.”


A photo montage of six photos taken before Kurt Geiger renovated the Hackney Playground.


A photo montage of six photos taken after Kurt Geiger renovated the Hackney Playground.

Watch the transformation