Background: Fidelma joined KIDS in January 2016 having previously spent two and a half years as a consultant supporting charities such as Breakthrough Breast Cancer and Leonard Cheshire in interim senior leadership roles.  She was previously Director of Marketing and Fundraising at Rainbow Trust Children’s Charity and a Development Director at NSPCC.  She has broad fundraising experience and a particular interest in individual giving, donor development,  stewardship and corporate partnerships.   Fidelma has commercial expertise too, having started her career in direct marketing, working in the publishing sector and as a Board Member at the Institute of Direct and Digital Marketing.